UX CASESTUDY
FnV Sourcing App for farmers to manage demand from Crofarm's retailers 👨🌾
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Led user study to understand problems faced by farmers in India in selling the fresh produce
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Led the design and development of Crofarm sourcing app (MVP) in collaboration with supply chain team, finance team, engineering team and design team
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I was responsible to define key SOPs of developing a communication channel between
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Distribution Center and Farmer
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The finance team and Farmer
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🧔🏻 My Role
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Enable farmers to onboard on Crofarm in a few easy steps
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Provide price transparency to farmers and impact on their earnings
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Provide DC Operations team to collaborate with farmers to reduce the wastage and rejections based on QC and retailers feedback
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Keep the app simple and easy to user
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Bring the IA to its simplest functional structure to test MVP and enable easy adoption of managing the demand, payments and logistics on mobile.
🎯 Objectives
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Payment process to farmers within 1 week and impacting in farmer's trust on the platform
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The low shortfall at distribution centres as now with this product Farmers share daily yield information in advance
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Low rejection as standard SOPs and retailer feedback helped farmers to perform desired QC at farms.
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Farmers now manage their FnV business with Crofarm digitally through this app, and slowly moving away from Mandi as Crofarm's demand supports their daily yield procurement.
✨ Impacts
